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Channel: Kommentare zu: Blogparade Mafo-Krise: Edward Appleton – Is Market Research Losing Touch?
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Von: Christian Dössel

Hallo Edward, schön zu lesen und sehr angenehmer Post, der der allgegenwärtigen Benefit-Rallye nach “schneller, günstiger und trozdem reichhaltig” eine Verschnaufpause verordnet und den Wert der...

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Von: Thomas Perry

thanks for this contribution, Ed. You are very very right. I could add many examples from my own experience.

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Von: Daniel Daimler

Great post as ever, Edward. Different topic, but I very much like the phrase “paradox of an insight” – I’ve been recently thinking of this as well, but in a different context, concluding that even if –...

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Von: edward04

Thanks to all for commenting. @christian – Market Research no doubt needs to become a more authentic and “real” avenue for Brand Owners to understand their users, their lives, and the opportunity...

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